Where Big Ideas Meet Data-Driven Results.
(Annie bateman)
I partner with ecomm brands to turn strategy into scroll-stopping, sales-driving creative.
Creative Strategist
Art Director
Graphic Designer
Motion Designer
Conversion Rate Specialist
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As the creative strategist for SanDisk, I led the development of the Create Without Limits campaign, designed to connect with one of their key audiences: creators.
The process began with a deep dive into Meta ad performance and target audience research to uncover what resonated.
The campaign aimed to build brand awareness and affinity by positioning SanDisk as the trusted storage solution that empowers creators to create freely, without storage holding them back.
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As the creative strategist for SanDisk, I led the development of the Create Without Limits campaign, designed to connect with one of their key audiences: creators.
The process began with a deep dive into Meta ad performance and target audience research to uncover what resonated.
The campaign aimed to build brand awareness and affinity by positioning SanDisk as the trusted storage solution that empowers creators to create freely, without storage holding them back.
Tools: Adobe Suite, Figma, SuperAds (data tool)
Team: Collaborated with designers, creators, and editors
Deliverables: eComm assets, Ads, Emails, campaign strategy.
(Click to watch!)
(Click to watch!)
Email Design
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As the creative strategist for NuvoH2O, I led the brand’s creative direction and oversaw execution across paid and organic social, UGC, email, website, and wholesale print materials.
When the client approached us, their branding was outdated and underperforming. We developed a comprehensive creative and marketing strategy. We started with moodboards and a refreshed visual direction, which we presented to the client to align on photography, design, and tone.
One of NuvoH2O’s biggest challenges was low website conversion. The buying journey was unclear, making it difficult for customers to choose the right system. We restructured the experience around a guided quiz that asked questions about home size and filter needs, streamlining product selection and improving the overall path to purchase.
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As the creative strategist for NuvoH2O, I led the brand’s creative direction and oversaw execution across paid and organic social, UGC, email, website, and wholesale print materials.
When the client approached us, their branding was outdated and underperforming. We developed a comprehensive creative and marketing strategy. We started with moodboards and a refreshed visual direction, which we presented to the client to align on photography, design, and tone.
One of NuvoH2O’s biggest challenges was low website conversion. The buying journey was unclear, making it difficult for customers to choose the right system. We restructured the experience around a guided quiz that asked questions about home size and filter needs, streamlining product selection and improving the overall path to purchase.
We ran six rounds of messaging tests on Meta to uncover which value props resonated most with our target audience.
By keeping visuals consistent and testing different copy variations, we identified the top-performing messages—resulting in a 10% CTR, 3x higher than the account average.
Winning themes included: pure water, affordable financing, home water softening, eco-friendliness, and salt-free benefits.
Market Acceptance Testing
(Pure Water)
(Salt-free system)
(Before)
(After)
(After)
(After)
(After)
Year-to-Date Results:
- Shopping sessions: ↑ 191%
- Add-to-cart rate: ↑ 49%
- Purchases: ↑ 28%
- Total revenue: ↑ 14%
Website Optimization
(Guided Quiz product selection)
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As the creative strategist and art director for Kirrin Finch, I led a series of performance-focused creative tests rooted in a strong messaging foundation.
Starting with a research-backed messaging guide, I identified key audience demographics and crafted messaging pillars around education (what the brand is/isn’t), necessity, credibility, and lifestyle impact.
Using these insights, we developed value-driven ad copy for market acceptance testing, allowing us to pinpoint what resonated most with the brand’s audience.
These efforts resulted in an 84% increase in CTR and a 44% improvement in ROAS. We also applied the winning messaging to top-performing campaigns, including a custom wedding carousel ad that became one of the strongest performers in the account.
Read less
As the creative strategist and art director for Kirrin Finch, I led a series of performance-focused creative tests rooted in a strong messaging foundation.
Starting with a research-backed messaging guide, I identified key audience demographics and crafted messaging pillars around education (what the brand is/isn’t), necessity, credibility, and lifestyle impact.
Using these insights, we developed value-driven ad copy for market acceptance testing, allowing us to pinpoint what resonated most with the brand’s audience.
These efforts resulted in an 84% increase in CTR and a 44% improvement in ROAS. We also applied the winning messaging to top-performing campaigns, including a custom wedding carousel ad that became one of the strongest performers in the account.
MAT tested copy performance:
- ↑ 84% better click rate
- ↓ $0.12 cheaper cost per click
- ↑ 44% better ROAS
Messaging Guide & test
(Messaging guide)
(Winning Value proP: Affirms identity)
- A/B Messaging: “AFAB” outperformed “Women, Trans, & Non-Binary Folk” in headlines, driving stronger ROAS.
- Video vs. Slideshow: Real video footage lowered CPA by $20 on average. We created a shot list to help the client capture more high-performing content.
- Custom Carousel: A wedding-themed carousel outperformed dynamic versions, driving more purchases and a 3.95% CTR.
Creative Testing
(Top Video footage ad)
(Top performing wedding carousel)
(AFAB A/B test)
(Click to watch!)
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The client approached us with outdated creative assets that had been running for years. The ads consisted of simple product images that were neither optimized for the target audience nor reflective of current trends.
Additionally, the creative lacked cohesive branding, messaging, and strategy. The client requested a comprehensive overhaul to replace the legacy creative with new, strategically developed assets that embodied the brand.
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The client approached us with outdated creative assets that had been running for years. The ads consisted of simple product images that were neither optimized for the target audience nor reflective of current trends.
Additionally, the creative lacked cohesive branding, messaging, and strategy. The client requested a comprehensive overhaul to replace the legacy creative with new, strategically developed assets that embodied the brand.
- Unify: Build a cohesive brand presence by aligning creative across platforms for a consistent, recognizable look and feel.
- Elevate: Refresh outdated visuals with engaging, high-impact content that better reflects the brand’s identity and captivates the audience.
- Get Specific: Clarify brand messaging with compelling, audience-focused copy. No guesswork, just clear, persuasive language that communicates value and drives action.
Creative strategy
(Before: legacy creative)
(After: based on our creative strategy)
The Result
(Click to watch!)
Our Approach
- ↑ 248% increase in organic page Followers
- ↓ 14% decrease in cost per engagement
- ↑ +630 new users
- ↑ 64% increase in overall engagement
I'm a creative strategist and art director who blends bold ideas with data-backed execution.
(About)
With 6+ years leading creative across eComm marketing, I’ve partnered with high-growth brands to build compelling visual stories that convert through creative strategy.
From ideating campaigns to optimizing conversions on websites, I thrive where creative vision meets strategic performance. I’m passionate about mentoring creatives, crafting high-quality creative, and building design solutions that make brands unforgettable.
I believe creative should not only look good, it should drive results.
(Experience)
Creative Strategy Team Lead —Disruptive Advertising
June 2023 — Present
Creative Strategist —Disruptive Advertising
August 2022 — June 2023
Senior Motion Designer — Disruptive Advertising
May 2019 — August 2022
Graphic Designer — University Relations
November 2017 — December 2018
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